About wine labels and keeping promises

I love red wine. I love the aesthetics of wine bottles, decanters, boxes, corks, corkscrews, wine glasses, different shades of red etc. But above all, I adore the graphic design of (well done!) wine labels. I’m dreaming of working on a wine label design some day, or maybe doing the art direction for a whole wine packaging concept.
Whenever I’m buying wine, I’m confronted with too many options. I prefer red wine from spain, so this narrows things down a bit, but still there are always at least 30-50 left that sound interesting. So my favorite additional filter criteria is the look, the way it is designed, which most likely leaves me with a manageable choice of around 10-15 bottles. And definitely gives me disrespect from wine sellers and true wine experts.
On the image above you can see that i just received a package full of new wine. In the future, I’m going to share my favorite wine label designs here. I’m not showing you something I did not drink myself, so I’ll be always able to judge if the nice packaging kept its promise (at least to my taste).

precious | weblog »…
9. February 2006
[…] It’s stunning how we unconsciously absorb culture, habits or affinities that surround us during our childhood and teens. And then, several years (of rebellion) later you find yourself adopting a lot from your parents or other environments you grew up in. In my case it’s apparently the love for good wine. But it’s also an affinity for product design and architecture. My father runs a self-employed company for “light architecture” (I’m not sure if this expression exists, but you might get the idea), that’s how I got in touch with industrial design, especially in an architectural context. My parents like the design of Dieter Rams and own a Braun Atelier stereo system and sdr+ bookshelves – this must have affected me, too. Hehe. […]
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